Everything starts with finding out what AI says about your business.

Your customers are asking ChatGPT, Gemini, Perplexity and Google's AI Overviews who to book. The audit shows you — in screenshots — what those platforms actually answer when someone searches for a business like yours in your area.

You get three things: the answers themselves (where you appear, where a competitor's name shows up instead), the reasons why (the specific gaps in your Google Business Profile, reviews, schema and business data), and a fix-first list — the three changes that would move the needle fastest, in order, whether you do them with me or on your own.

Your Google Business Profile is the biggest data source AI platforms and Google Maps pull from when they decide who to recommend. Most profiles are running at a fraction of their potential: wrong categories, no services listed, photos from 2019, reviews nobody answered.

The Rebuild fixes all of it in one pass — categories, services, products, photos, posts, a review strategy you can actually keep up with, and the structured data that makes your profile legible to AI platforms. Fixed scope, priced upfront, done in days.

It's the fix that took Dallas Nail Bar from a quiet profile to bookings arriving through search, and the one that had Café Kingston messaging me that customers were walking in because of Google.

The profile rebuild gets you in the game. Staying recommended — when platforms update, competitors catch on, and your services change — is ongoing work: content that answers the questions your customers ask, structured data kept current, reviews flowing and responded to, and your business information consistent everywhere AI looks.

In practice that means: when someone asks “best wine farm near Stellenbosch with tastings this Saturday” or “emergency plumber Somerset West”, the platforms keep finding fresh, consistent, trustworthy signals that point at you. Measured the only way that matters — whether you appear in the answers, and whether the enquiries arrive.

Most local businesses don't need a new website to start — they need the Google Business Profile fixed. But when the site IS the problem — slow, invisible to search, or sending visitors away without booking — I build fast, structured sites designed around one job: turning the person who found you into a booking, a quote request, or a call.

That's what took Winshaw Vineyard from a “coming soon” placeholder to a premium estate site taking direct guest bookings — no OTA commission — and what put Somerset Radiators in front of the searches that bring repair work in.

Getting found creates a new problem: enquiries landing while you're mid-service, on a ladder, or halfway through a colour treatment. The ones nobody answers within a day mostly book elsewhere.

I build the quiet machinery that catches them: instant replies that sound like you, booking confirmations and reminders that cut no-shows, and a simple record of every enquiry so nothing slips through the cracks. No new staff. No dashboard you'll never open. It runs, you work.